Making ideas spread

A lot has changed since the first social-network-based raising awareness campaigns became a political tool.

Communication among political actors has changed dramatically. We have had the time to look into many e-campaigns with a worldwide impact: USA’s President Obama based his successful electoral campaign leading
towards the White House on social networks and e-activism. If it were my home played a major role in the crises when monitoring the evolution of the BP oil spill in the Gulf of Mexico. The “glimpses” project gave cameras to Palestinian child refugeesto record their daily lives and eventually use them to report on rights abuses by Israel police. The Tweet your MEP initiative helps monitoring the work of Members of the European Parliament (MEP). And, last but not least, Wikileaks has unveiled restricted USA diplomatic cables.

Analyzing the strategies that make an e-campaign work is critical to make political ideas spread faster and we have now enough historical perspective to draw some conclusions from past experiences and identify the strategies that
work better.