Audiovisual Media and Non-Hegemonic Languages. Challenges of the Future

Conference by Ezkerraberri Fundazioa, Coppieters Foundation and ehuGune

Events / Fri 04 Oct 2019 09:00

Today, viewers and spectators seek content and distribution channels that suit their preferences and tastes: some connect with television and traditional cinema —they follow established timetables and schedules. Those who cannot follow the latter may still record television shows or buy DVDs. Others however will follow on-demand programs offered by large corporations on the Internet. Some will fish for offers to their liking online. Finally, Internet payment platforms satisfy a need for trendy or niche films or television shows.

In this context, which provides us with a wide offer in the most spoken languages, contents using non-hegemonic languages have to look for their place if they do not want to be shipwrecked in the ‘sea’ of hegemonic languages. Since they are not mainstream productions, the spectator/consumer does not easily find the shows or films produced in her own language (this is specially the case for minority languages), and has even more difficulty finding those productions that have been dubbed into her language. This is the case at least on the most popular distribution platforms.

For those who want to live using their own, non-hegemonic languages, the communication system, and especially the audiovisual one, has an important role to play in the short term. Content producers, those responsible for audiovisual media, platform owners, linguistic planners, civil society organisations and governments have the responsibility of facilitating the production of audiovisual content for those populations.

The objective of the conference is, first of all, to raise awareness on the effect in terms of cultural diversity and minority language promotion that new modes of consumption of audiovisual products have on supply and demand in non-hegemonic languages, as well as, secondly, to shed light on the situations for various European languages in that context.


4 October 2019

9:00 - 9:15
9:15 - 9:30
Opening by the organisers
9:30 - 10:30
Keynote speech

“Audiovisual Media in Europe: Situation and Trends”, by Enric Marín Otto, former president of the Media Corporation of Catalonia

10:30 - 12:00
Roundtable: Academia

“Which Audiovisual Media for Countries Without a State?”

  • The role of public televisions, by Josu Amezaga, University of the Basque Country
  • Fiction in Welsh, by Elin Haf Gruffydd Jones, Director of Mercator International
  • Production dubbed in Catalan, by Laura Santamaria Guinot, Autonomous University of Barcelona

Moderation by Kike Amonarriz, Sociolinguist and Communicator

12:00 - 12:30
Coffee break
12:30 - 14:00
Roundtable: The sector

“Content Platforms and Other Supports”

  • Jon Artatxo, Ibaia
  • Jaume Ripoll, Filmin
  • Carlos Ares, Zopilote Productions

Moderation by Marta Piñeiro, Director


When: 4 October 2019
Where: Bizkaia Aretoa, Abandoibarra Etorb., 3, Bilbo

For more information, visit the Ezkerraberri Fundazioa website.


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Media inquiries can be addressed to

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This conference is financially supported by the European Parliament. The European Parliament is not liable for the content of the conference or the opinions of the speakers.

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